‘‘Constructing a strategic planning framework for a private service organization in Greece, by following the fundamentals of BSc’’

Garefalakis A., Zisis P., Gerakis G., Galifianakis G., (2009) ‘‘Constructing a strategic planning framework for a private service organization in Greece, by following the fundamentals of BSc’’, International Review of Applied Economic Research, 3 (2).

Abstract

The present paper aims to provide the reader with a clear insight of how the implementation of the Balanced Scorecard (BSC) in a private courier company could facilitate its performance, when considering to its current and future goals. For that reason, the research will attempt to present the process of the adoption, implementation and operation of the BSC within a private courier organisation. As the latter is a complex organisation various management tools are considered important in order to develop the BSC as a strategic planning system, with the most accurate way. Revising the previous experience of using performance measures, it can be noticed that there is a gap between the traditional and innovative performance measures. Therefore the importance of using up to date and innovative performance measures, is emerged. In addition, the gap between the obsolete Greek notion of performance measurement and suggested ones by literature is highlighted, in order to provide insight to Greek companies in improving their performance measurement systems. The latter, will help the Greek organisation to keep a consistency between its performance measures and strategic objectives. Taking in consideration the unique characteristics of the Greek market, where customers place considerable attention in the notion of their perceived SQ, as well as the noteworthy industry competition, were regarded as a great opportunity to examine the question in investigation. It was also considered as an important step of the process, to use specific management tools for the most accurate outcomes and proper suggestions to take place in the attempt of improving the company's strategic objectives. As a result, this paper will give light to the development of a BSC framework which would provide managers with tools and procedures of facing future business challenges comprehensively and efficiently, facilitating them with the opportunity to develop strategies and goals progressively.

Keywords: BSC, management tools, private organizations, service sector, performance measures.